Data breaches are now so common that we have become almost normalized to the news headlines about cybersecurity incidents. It is practically unheard of to go for more than a few weeks without some significant data breach announcement.
The result is that people are much more security-aware than they were even five years ago. Privacy, however, is somewhat different.
A survey by Pew Research found that while most U.S. adults understood about the dangers of phishing and cookies, less than half understood about the complexities of browser and general internet privacy. One of the key findings around privacy was that less than one-quarter of adults understood the limitations of “private browsing” or “Incognito Mode/InPrivate Mode.”
A misunderstanding about how the privacy dots are connected up across the internet makes the whole area of privacy more difficult to understand. Private browsing is one such area; switching this on does prevent data being stored in your browser, but it won’t stop a company admin from snooping on your online activity if your computer is connected to a network.
However, this is most likely about to change. Cybersecurity incidents hitting the headlines have led to increased security awareness. Privacy violations are now becoming a regular news event – this is leading to a more privacy-aware public.
What is the privacy tipping point exactly?
The privacy tipping point is now. Google’s recent January 2020 decision to kill the cookie was a good first step towards shoring up consumer privacy, but it is just a drop in the bucket.
Users, legislators, publishers, and thousands of companies have woken up to the reality that they’re in an inferior position to the global brands such as Google and Facebook, who have taken advantage of our activity and privacy on the internet. They know the power of personal data without reproach, until now.
Each of us now has the chance to stop our privacy from being violated through collective action.
For the past decade, the first privacy search engines evolved the new future – the future of online search privacy – began. This is a future that means we now have the collective power to take control of our privacy. Privado leads that cause.
When we designed Privado, we had a goal in mind – true private search. A search engine is a place where we often begin our connection with the broader internet.
A search engine is where we enter data directly, often including personally identifiable information (PII). But search engines also collect many other pieces of data such as device identifiers and location.
This data is used to understand who you are and what products you like; it is the stalking effect you get from traditional search engines.
Ads that won’t chase you
Your online searches provide a lot of data about your browsing and buying habits. Retargeting, for example, is just one of the mechanisms used online by many companies to show targeted advertisements based on collected private information.
You will have no doubt seen the consequences of this when you navigate across the web and see ads for products you may have searched for previously. Those ads are not just annoying, they are privacy-invasive and go against the right to private life.
We built Privado because we believe you should be able to search online without anyone profiling you based on your searches.
When you use Privado to search for anything online, you get organic search results and advertisements that are not tailored to who you are, how old are you, where you live, or which mobile phone you are using; it’s that simple.
The privacy tipping point is here.